Pros and Cons of a “Lean Startup”

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Palm with a plant growng from pile of coins Will you be selling what people will want to buy? Traditionally the roadmap to entrepreneurship follows a fairly standard path of: Write a business plan. Take your business plan to investors and banks. Get funds. Hire a team to build the company with. Create the product or service. Introduce your product to the public, and sell it as loudly and frequently as you can. Sell, sell, sell. But as most of us in the business world know, there are a lot of potholes in the road from beginning to destination, and it’s rare that a slip-up in that process doesn’t lead to derailing the entire production. Research by Harvard Business School’s Shikhar Ghosh shows demonstrably what most of us know as a business old-wive’s tale: that 75% of all startups fail.

In order to counteract some of these pitfalls, there is a business methodology we are seeing more and more infant companies using, that is presumable a less-risky strategy. It’s called the “Lean Startup” and the idea behind it is to use experimentation over detailed planning, relying heavily on customer feedback and focus groups and iterative design rather than launching all at once with a fully-formed, fully-funded, gut instinct-informed idea of what the product should be and if it will sell. The idea of “minimum viable product” has happened frequently in the startup world, and we are seeing it taught in business schools now as well. Using your product to study the product without dumping in all of your resources blind is a very appealing idea, as is the idea of “pivoting”, or being nimble enough a business, and being open enough to feedback, that you can change the direction of your business quickly and cheaply in a direction that might be counter to your initial idea, based on the response of the customer.

This is not always a successful method, however. While we are seeing a lot of tech companies come in at way under valuation and close down or sell off cheaply due to overspending up front based off a belief of what the product is and going for it, the lean startup method is not the solution, either. In studies, which are few, there is no linear relationship between the number of hypotheses and feedback cycles and the subsequent health of the company. More feedback does not always lead to you a better product, and sometimes the lean method can lead to you slowly bleeding funds over time while you parse endless suggestions and theories over immediate action.

Another potential misstep is releasing a product and changing it so many times of the course of refining via feedback that your customers no longer trust your product or know what it actually does. You can lose client confidence you may have otherwise had because you changed your model too many times.

Before you dive into a traditional “big design up front method” or a “lean startup method” be sure to understand what is right for you, and to weigh the pros and cons of each.

 

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ENGEOCOM Tunnelling Machinery

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The tunnelling mechanized complex (TMC) called “Sofia” has completed the left tunneling distillation tunnel from “Shelepiha” metro station to the connecting branch of the Third interchange circuit and Kalinin-Solntsevo line. This project is initiated by the Department of Construction of Moscow as the state customer on-site. The contractor/company hired to do this work is JSC Combine ENGEOCOM.

Shield “Sofia” has covered an entire distance of 768 meters. The lines are running under Shmitovsky, an industrial area near the 1st Silica travel, and a dense residential development. Drifters have been working in the complex hydrogeological conditions, up to a maximum depth of 40 meters.

After completing the tunneling, the complex has gone into the excavation chamber congresses of the Third interchange circuit and Kalinin-Solntsevo line as next in the line for progress. While the second ring of the Moscow Metro will be built, the “Business Center” – “Peter Park” site will temporarily join with the Kalinin-Solntsevo line. Thus, temporarily, the train will go from “Rasskazovka” station to the “Petrovsky Park.”

Next TMC will be moved to the opposite end of the pit, where the construction will begin toward Kalinin-Solntsevo line. Usually after the completion of the shield, it is disassembled into parts, maintenance is carried out on the peices, and they are transported to the new launch site and collected again. On average, it takes 1.5 months to complete these steps. Metrostroiteley of Association ENGEOCOM says that they “plan to prepare Sophia for sinking down” in a new record time – just 15 days. For this purpose, a unique method of moving the shield whole will be used. Complex manoeuvres with a hand pallet truck are required to move the unit from one end of the excavation chamber to the other entirely without dismantling.

They are going to put a monolithic slab in the bottom of the shaft pit and install steel plates, with rails on which the “Sofia” will move, using a jacking system to install it onto the welded rails, starting from specially made stops and pulling it on the hand cart. So says Konstantin Tsallagov, head of the mechanization construction of Association ENGEOCOM. According to him, during the pulling, there will be mechanics on board with the “Sofia” to replace the cutting tools and to conduct the thorough inspection of all the components and assemblies that are usually inspected while the unit is disassembled for travel. When it is moving to the other end of the Metro interchange to begin it’s new work, the “skiing” movement of the Sofia will be cut off, and it will not operate until it has been inspected while in transit to the new construction site.

Application of this new experimental method allows Metrostroiteley reduce construction time and save money on the installation and dismantling of the complex, while still remaining safe for the workers to use in the tunneling process. Specialists construction workers with Association ENGEOCOM are “already used dragging to move the complex mechanics of “Sofia” and “Victoria” through station “Shelepiha.”

JSC Business Combinations ENGEOCOM acts as official contractor of the construction site of the Third interchange circuit of the Moscow Metro station from Business Center to Lower Maslovka.The line includes six stations: 5 – newly built (Lower Maslovka, Peter Park, Khodynka, Khoroshevskaya, and Shelepiha) and 1 being finished (Downtown). Construction site length is 12.76 km. The construction of these stations will be the beginning of formation of a new subway interchange circuit, which will provide a transplant from one branch to another without using the central congested hubs.

 

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Startup Founder Has “Starry” Eyes

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Pleiades large star cluster

Chet Kanojia was the founder and CEO of the prematurely-doomed startup Aereo. The premise of TV via the Internet was a good one, but it was over before it even began as soon as battling copyright with television networks became the only focus. However, to Kanojia, angering every television network wasn’t enough. Now Chet has his sights set on the Internet. With aims to cut out the middleman of service providers, Project Decibel, his new startup, has begun their new “Starry” Internet service. It “will launch its first beta in the Greater Boston area in the summer of 2016.” and plans to offer greater than broadband speeds at a price point less than the major Internet providers.

Aereo plans to sell wireless service with speeds of 1Gbps, and additional cities will be rolled out shortly after. Thus far no monthly pricing service has been announced. The startup wireless service will circumvent the expensive wired networks and be able to reach gigabit speeds using the high-frequency spectrum, including millimeter waves which start at 30GHz. The millimeter waves require line-of-sight connections, which while not needing a technician to install, and so has an ease-of-use bonus, could be a serious limiting factor in the usability of the service. Users will need a receiver placed in their window to receive Starry signals. The network uses MU-MIMO and other technology, and it will not have any data caps. Starry will have a router to sell to customers as well, but they plan on other routers being usable with the service.

If Starry works, it could accomplish what Chet Kanojia had planned to do previously with Aereo, in aiding consumers in cutting ties with “the bundle”. “This is how it should be in our opinion,” Kanojia said. “Wired infrastructure is just difficult.”

With Aereo, Kanojia was trying to free people of expensive television packages by setting up warehouses full of antennae. Aereo’s defense was that the antennae picking up television signals was no different than the rabbit ears in living rooms all over the US, but the broadcasters had other ideas. They argued that if they as cable tv providers had to pay for distributing the copyrighted programming use, then so did Aereo. In the end, the copyright battle ended when the Supreme Court agreed with the broadcasters. But will Starry get hit with the same kind of legal fight over Internet usage? While the answer is probably yes, this endeavor is less risky.

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ENGEOCOM Working on Complete Highway Interchange Overhaul

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ENGEOCOM has completed reconstruction of the highway interchange at the intersection of Ring Road and Ryazan Ave. In December Moscow’s mayor Sergei Sobyanin was on hand to open the transport tunnel to traffic for the first time since construction began. Also at the opening was the Deputy Mayor for urban highway constructionplanning, and the building of Marat Khusnullin, head of the construction department for the city of Moscow Alexey Bochkarev. Also the First Deputy head of the city’s construction department Pyotr Aksenov, as well as the president of the company ENGEOCOM, Dimitri Evseev.

Dimitri and Sergey were on hand to talk about the project. The entire reconstruction of the freeway interchange took 11 months. “In September we opened one overpass here, and in November, the second.” With the completion of the tunnel they will complete the work on all basic functions of the interchange, said Dimitri Evseev, president of ENGEOCOM. The brand new tunnel runs the length of 603 metres and will provide Congress with the counterclockwise roundabout of Lermontov Avenue on the inner side of the Moscow Ring Road. Reconstruction of the entire project, comprises a large set of measures: the construction of the overpass Moscow-Ryazan has a projected length of 178 meters, the overpass Ring – Lermontov avenue has a 168 meter long road tunnel, and 608 meters long pedestrian bridge over the Ryazan prospectus; expansion of Moscow, Ryazan and Lermontov Prospekt; and includes reconstruction of existing conventions with Moscow and relaying the underlying utilities. After the reconstruction of the facility traffic capacity will increase by 25%, which will cut down on traffic and make areas much easier to access.

The aim is to replace one of the “petals” of the traffic “clover” with a decoupling of one of the interchanges. The mayor then noted that the updated interchange will greatly improve the accessibility of the Zhulebino, Nekrasovka, and suburban Lyubertsy areas. This is the 12th upgrade in a series of upgrades at the interchange at Ring Road. It is a complex subject, which, despite all attempts to make it as easy on motorists, has cause a large inconvenience to drivers on the road.

ENGEOCOM has had workers going at maximum speed to try to make the road construction be less obtrusive to the daily lives of motorists as soon as possible. “In recent years, the builders have been working around the clock and have finished the extremely complex construction as soon as possible,” said the mayor. Clearly the intent here is to finish as soon as possible, and the government feels the push to finish this large undertaking as soon as possible.

The mayor thanked the construction workers of all of their good work and gave the command to open up the tunnel in order to let the first traffic through the new interchange.

 

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ENGEOCOM Working on Complete Highway Interchange Overhaul

ENGEOCOM has completed reconstruction of the highway interchange at the intersection of Ring Road and Ryazan Ave. In December Moscow’s mayor Sergei Sobyanin was on hand to open the transport tunnel to traffic for the first time since construction began. Also at the opening was the Deputy Mayor for urban highway constructionplanning, and the building of Marat Khusnullin, head of the construction department for the city of Moscow Alexey Bochkarev. Also the First Deputy head of the city’s construction department Pyotr Aksenov, as well as the president of the company ENGEOCOM, Dimitri Evseev.

highway construction

To read more, visit http://ernestrudyak.org/engeocom-working-on-complete-highway-interchange-overhaul/